Home Advertising – Digital Media Kit
2025 ADVERTISING OPTIONS

HR Law Canada
Digital Media Kit

HR Law Canada is an information source for human resources professionals and labour and employment lawyers across the country. Launched in 2022, it features award-winning journalists with decades of experience covering the workplace.

Our Mission

Our mission is simple: Provide HR professionals and labour and employment lawyers with trusted, independent, and practical plain-language news and information. 

Custom Options Available

Don't see what you're looking for? Contact us to build custom campaigns:  [email protected] or call 289-264-4883.

70,000+

Average monthly page views. Source: Google Analytics

4,000+

CASL-compliant enews subscribers. Deploys every Wednesday. 

45%

Average enews open rate.
Source: MailChimp

175

Average webinar registrations.
Conducted via Zoom Webinars

HR Law Canada Readers: Titles and Roles

17.9%
CHROs/VP of HR
48.7%
HR Professionals
20.5%
Labour/Employment Lawyers
5.1%
C-Suite Leaders
7.7%
Middle Management

More than 92% of HR Law Canada Readers are Decision-Makers

34.1%
Primary Decision-Maker
58.5%
Influence/Advisor on Purchasing Decisions

How Do HR Law Canada Readers Solve Legal Issues?

54.2%
Mix of In-House/External Counsel
37.5%
HR/Management Team Handles It
8.3%
Use In-House Counsel

Premium Web Display Ads

High impact ad units available in a variety of sizes and positions. Ad units rotate with a maximum of three ads in each position. Pricing is flat rate per month. CPM packages available on request.

One Month
Pricing Per Month
Three Months
Save 10% - Pricing Per Month
Six Months
Save 20% - Pricing Per Month

Standard Web Display Ads

High impact ad units available in a variety of sizes and positions. Ad units rotate with a maximum of three ads in each position. Pricing is flat rate per month. CPM packages available on request.

One Month
Pricing Per Month
Three Months
Save 10% - Pricing Per Month
Six Months
Save 20% - Pricing Per Month

Enews Advertising

High impact ad units available in a variety of sizes and positions. No rotation. Enews deploys every Tuesday.

One Issue
Pricing Per Issue
Four Issues
Save 10% - Pricing Per Issue
12 Issues
Save 20% - Pricing Per Issue

Eblast

Your message with no competing advertisers. Includes image, headline, and URL. Limited availability.

1X
$1995Per Deployment
2X
$1895Per Deployment
4X
$1795Per Deployment

Category Sponsorship

Your chance to own a topic category! Your message appears in the body of every article tagged with the category you're sponsoring. Includes all articles in archive and all new articles posted. Exclusive position appears in middle of article, ensure engaged readers see your messaging. Wide range of categories available including topics like Wrongful Dismissal, Workplace Investigations, Human Rights, Sexual Harassment, and more!

One Month
$199Per category / per month
Three Months
$119Per category / per month
Six Months
$99Per category / per month

Webinars

Webinars are an ideal way to showcase thought leadership and generate leads. Our turnkey solution includes all setup, marketing, hosting, recording, and post-event distribution.

One Webinar
Per Webinar
$2995
Two Webinars
Per Webinar
$2695
Three Webinars
Per Webinar
$2395

Sponsored Content

Have great content you want to share? Amplify it by posting it to HR News Canada as sponsored content. Need help creating content? Our award-winning journalists can help craft engaging articles that actually get read and position your organization as a thought leader.

One Article
Per Article
$149
Four Articles
Per Article
$99
Content Creation
Per Article
$295

Advertising Specs and sizes

Web Display Ads

  • Leaderboard – 970×90 | 150kb Maximum
  • Big Box – 300×250 | 150kb Maximum
  • In-Article – 700×200 | 150 kb Maximum
  • Billboard – 900×200 | 200 kb Maximum
  • Popup/Interstitial – 400×400 | 150 kb Maximum
  • Wallpaper – 200×2000 | 150 kb Maximum

Enews Display Ads

  • Leaderboard – 600×200 | 150kb Maximum
  • Big Box – 300×250 | 150 kb Maximum
  • Sponsor Spotlight – Image (300×250) plus headline and 50 words text

Eblast

  • Main image – 660 width (height variable)
  • Subject line and headline
  • Descriptive text (200 word limit)
  • URL

File Formats

  • GIF/JPEG/PNG
  • Animated GIF accepted for Web Display only
  • Tracking URL – Optional. HR Law Canada provides impression/click reports on request
  • Sizing note: Widths are fixed. Heights can vary. Check with your sales rep before submitting.
  • HTML5 – Not accepted